Ngày 22/8, WOA Universal – đơn vị được ủy quyền bởi Sconnect Việt Nam quản lý cấp quyền nhãn hiệu và hình ảnh Wolfoo...
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How Does Vindrink Raise the Value of the Wolfoo Candy Brand?
“What to do to enhance the brand value of the product?” is a difficult question for businesses when consumers tend to choose brands that they believe are meaningful, different and outstanding. Especially in the context of a volatile economy, businesses must strive to optimize marketing costs.
Faced with those difficulties, Vindrink Import-Export Trading Joint Stock Company has taken a breakthrough step by using the solution of combining cartoon character images Character Licensing to enhance brand value at a lower cost. Low costs and quick deployment time, successfully bringing the Wolfoo candy product line to the market was positively received by consumers nationwide.
What is Character Licensing?
The term Character Licensing refers to the process where the character owner (Licensor) licenses a third party (Licensee) the right to use their character's image (Intellectual Property - IP) on various commercial purposes. Thereby, brands can use this character's image in activities such as branded merchandise, Packaging, Event, and brand communication. ), video games, cartoons, etc. to attract target customers.
How did Vindrink apply the Character Licensing solution?
On August 22, 2023, Vindrink cooperated with WOA Universal - the unit authorized by Sconnect Vietnam to manage Wolfoo trademark and image rights to launch the high-quality Wolfoo candy product line.
[The animated film Wolfoo was created and produced by a Vietnamese crew, has a series of remarkable achievements with 2 billion views per month on YouTube, received 2 diamond buttons and more than 2700 episodes translated into 17 languages. different languages, has captured the hearts of tens of millions of families around the world. The character of the little wolf Wolfoo, with his bravery, perseverance, discipline and team spirit, is highly appreciated by experts and is gradually becoming an educational icon for Vietnamese children.]
