On June 6, 2023, Leadjoy Cultural Media Company (China) and Vietnam signed a contract to license the rights to exploit Wolfoo's image for products and services in the Chinese market.
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In 2022, the rights to exploit the Wolfoo cartoon were granted to Leadjoy. According to Ms. Brie Yan, Leadjoy's Global Marketing Director, after being broadcast on many TV channels and online broadcasting platforms, Wolfoo quickly became popular in the country of billions of people. “Chinese children really like the movie Wolfoo,” Ms. Brie Yan emphasized.
Expanding the potential of this product, we have cooperated with Leadjoy to exploit and develop the Wolfoo image for many fields, of which the publishing business is the first choice.
As expected, the first set of books and stories about Wolfoo will be posted on Chinese retail channels from November 2023. In addition, Leadjoy also brought IP Wolfoo to attend China Licensing Expo 2023 to introduce it to a large number of partners and potential customers.
Author: Thanh Huyen
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