On August 22, WOA Universal - the unit authorized by Sconnect Vietnam to manage the trademark rights and images of Wolfoo...
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1. Breathe life into the product
The animated film Wolfoo was created and produced by a Vietnamese crew, possessing a series of remarkable achievements with 2 billion views per month on YouTube, receiving 2 diamond buttons and more than 2700 episodes translated into 17 languages. different languages, has captured the hearts of tens of millions of families around the world.
The character of the little wolf Wolfoo, with his bravery, perseverance, discipline and team spirit, is highly appreciated by experts and is gradually becoming an educational icon for Vietnamese children.
2. Create an emotional connection between brands and consumers
The cute, interesting, colorful and educational Wolfoo cartoon characters have gained the love and trust of a large number of Vietnamese children and parents. This is also the target customer group that Vindrink's Wolfoo candy product targets.
When consumers see the Wolfoo character set on product packaging, they can immediately connect with the product on an emotional level of love, intimacy, and friendliness. Those positive emotions contribute to creating an experience that emotionally connects the consumer with the brand.